Nordic Naturals Review

Do you eat 7 ounces of fish a week? I rarely do. That’s the amount recommended by the American Heart Association in order to receive enough essential Omega 3 fatty acid. I have seen many advertisements for Nordic Naturals fish oil and omega-3 supplements in several organic and green living magazines. The ads always appealed to me because they declared that their fish oil had no fishy taste. Tasting fish for hours after taking the generic brand is unpleasant and discourages me from taking them regularly. I recently learned more about Nordic Naturals.

Nordic Naturals was founded by Joar Opheim, a Norwegian who came to California in the 1980’s to finish his MBA. He couldn’t find the high quality fish oil that he used at home so he would bring suitcases full of Norwegian fish oil with him. “Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards.” Some of what they have achieved in their products:

• Exceptional Freshness
  Protection from fishy smell, taste, and harmful free radicals
  Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' patented, oxygen-free manufacturing process maintains the freshness of fish oil used in our products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil. 
• Award-winning Purity Levels Protection from harmful environmental toxins Every batch of oil used in Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international pharmaceutical standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration. 
• Great Taste
  Unsurpassed freshness equals great-tasting fish oil
  The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure a completely burp free product. Our patented encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste.  Excerpted from Why Nordic Naturals

I was really impressed with the taste of the Algae Omega—a light, clean lemon flavor. Not a single fishy burp! It is also about to be certified as vegan.

Another exceptional quality of Nordic Naturals is their commitment to environmental and social responsibility. They strictly use sustainable fishing practices and they give back to communities all over the world, including in Norway and the U.S. It feels good to support such a company.

You can find Nordic Naturals in stores or at their website. I was psyched to learn that my local natural foods store, Green Hut LLC, will be carrying Nordic Naturals products!

I received a free product in exchange for a review of Nordic Naturals. All opinions are my own.